Coffee and Its
Derivative products in France and European Market
The aim of this paper is simple
one. The interesting issue is how to enter
and exist in international market, independently. Moreover, how
to survive in any condition
and future condition, that
all things is
uncertain condition. The
issues of coffee
product in international
market, Marketing Intelligence, current economic
related to international coffee product will discuss, deeply. For some
extent will take
cases; developing countries
(Indonesia), African countries
and European Union,
integrally.
The business
intelligence, just in
time method that
has been shown
by Jamaica is
one of the best
example is how
to enter European
Market, successfully. To the
certain issues Indonesia
as best history in
coffee product with
certain brand product
day by day
their product be
known by the European
client. European customer identification
also delivered in this paper. The purpose
is to know well about the customer behavior, precisely.
Finally, do
the coffee product
when entering to the
International should own
characteristics or has own special branch culture product which is
embedded on that product. So, the
customer will keep the product name with the embedded culture on specific
international coffee product.
Key
words: Marketing-Business culture,
negotiation, Language, culture,
coffee product, just
in time method, advertising.
